For nail salons and small spas in the East Bay: a website that shows your menu and prices, lets people book through the app you already use, and is kept up to date by the person who built it.
What a salon’s website has to do
A customer looking for a nail salon is usually on a phone. They want three things, fast. What do you do? What does it cost? When can they come in? If they have to hunt for any of those, they tap the next salon.
Prices are where most salon sites slip. A new gel set gets added. A pedicure goes up. A service is dropped. On many sites a price is typed in several places, so one change means finding every copy. Miss one and a customer sees two prices for the same service, and asks about it at the counter.
Then there is where people find you. Booksy, Vagaro and Fresha’s marketplace are useful. They bring in people who were not looking for you. But they show your salon in a list next to every other salon nearby, with their prices and ratings right beside yours. Your own website is the one place a customer sees only you: your work, your room, your prices and your Book button.
What you get
- A menu that changes in one place. Every service and price on the site comes from one list. A price change is one edit, and it shows up everywhere that price appears at once. We built it this way for a nail studio we still look after.
- Booking through the app you already use. Square Appointments, Vagaro, Fresha, GlossGenius or Booksy. We connect it to your site, and your calendar, staff and client history stay where they are. On a phone, the Book button stays on the screen while people scroll.
- Photos of your work. Your nails and your room. Stock photos make a salon look like every other salon.
- Gift cards, if you sell them. A clear link to where people buy them.
- Review requests after each visit. The request goes out on its own after an appointment, through your booking system. Nobody has to remember to ask at the counter.
- Instagram linked. Your newest work is often there first, so the site sends people to it.
- The basics, done properly. A design worked out with you, built for phones first, fast to load, a contact form, your Google Business Profile set up, and basic on-page SEO so Google knows what you do and where.
- Hosting and the care plan. We host the site, keep it updated and backed up, and change it when your business changes.
This is the same offer as our other small business websites, set up for how a salon actually works.
How it works
- A free call. Tell us about the salon, who comes in, and what your current setup does or does not do for you.
- We gather what we need. Your services and prices, photos of your work, and the booking app you use.
- We build it, and you review it. One designer builds your site, and that is the person you talk to. You see it before anyone else does and tell us what to change.
- It goes live, and we keep it running. The monthly plan covers hosting, updates, backups and changes. When a price goes up or a service is added, you tell us and we change it.
The build is a small one-time cost, priced for a small business rather than an agency budget. The monthly plan is what keeps the site working after launch. Once you are live, if you want more new customers, there is a second monthly plan called Get Found. We keep your Google Business Profile up to date, run the review requests and add local pages. That is our local SEO work.
Two salons we have worked with
Both are real. Neither is named, because we do not name clients.
A nail studio in the East Bay
Nothing was broken. It was a working business with regulars and very little presence online. We designed the site with the owner, built the one-list price menu, set up review requests that go out after each visit, and did the local search work. We host it and still look after it. Read how the nail studio’s site was built.
A salon that changed hands
The new owner inherited a website built by the previous owner. It loaded and it had the right name on it. But it described the business the previous owner ran, and some of that had stopped being true. We rebuilt it around her business, took local search seriously and moved it onto hosting we run. Her visibility in local search improved and online visits went up. Read about the inherited site rebuild.
If you bought your salon, look at the website in your first month. It will not break. It will just keep describing someone else’s business.
When this is the wrong answer
- Your booking app’s free page and your Instagram already fill your chairs. If the book is full, a website will not add hours to the day. Keep what works.
- You are a one-chair studio, fully booked by regulars. Your customers already know how to reach you. Spend the money somewhere else.
- You are about to change your name, move, or sell. Wait until that is settled, so the site is built once, for the business it will describe.
If one of these sounds like you, we will say so on the call.
Common questions
What does it cost?
A small one-time build, priced for a small business, then the monthly plan. Tell us about your salon on the contact page and we will send a quote in writing.
Can you work with the booking app I already use?
Yes, if it is Square Appointments, Vagaro, Fresha, GlossGenius or Booksy. Your site links to your booking page, so you do not have to move anything. Using a different app? Ask. More on our online booking page.
Who changes the prices when they go up?
We do, as part of the monthly plan. Tell us the new price, and it changes everywhere on the site at once, because every price comes from one list.
I bought my salon and the website came with it. Should I keep it?
Sometimes, yes, and we will tell you if so. If the way it was built is the problem, patching it is money spent on something you will replace anyway.
Will the website get me found on Google?
It gives Google what it needs: your Google Business Profile set up, and pages that say clearly what you do and where. Showing up more often takes steady work after launch. That is what the Get Found plan is for.
Tell us about your salon
Tell us what services you offer, which booking app you use, and what your website does or does not do for you now. If you bought the salon recently, say so. Send it through our contact page and we will come back with an honest answer and a quote.